Retail’s Digital Summit

Mia Wilson

Mia Wilson,
Junior, Electrical Engineeering

Athens, OH 27 September 2016

This past weekend I attended Shop.org Retail’s Digital Summit in Dallas, Texas. They flew a few Ohio University students down there for free. The only thing I had to pay for was a ride to and from the airport, a lunch and a dinner.

I was informed about the event by our secretary here in the School of Electrical Engineering and Computer Science. I saw “free” written everywhere, and so I figured I would apply. After a day they emailed me and told me I had been accepted to go to the conference.

One important aspect of the trip was being able to network with large retail companies like GSN, Ebay, and PayPal. They attend this conference looking to network and team up with other companies to brainstorm new ideas for selling their products. They also were hoping to show off their recent marketing schemes.

One thing that I did learn was how to communicate on a professional level with people that aren’t just strictly engineering. I got to meet some students from other schools. I also got to meet some students from Ohio University’s Russ College who I hadn’t known before this event. I also learned that although the marketing industry treats their members very nicely, I don’t think it’s a field that interests me.

While I was in Dallas, I was able to do some sight-seeing and enjoy some good food. I got to see where John F Kennedy was shot with the help of an unofficial tour guide. He pulled us out into the street to get a picture near the “X” of his assassination. The skyline was beautiful and so was our hotel. I tried one of the best steaks I’ve ever had, with some amazing peach cobbler. We got delicious free food at the conference events. Although we tried to diversify our taste buds, to save some money we stopped by a Subway to get an Italian BMT.

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